Design has always been about solving problems within constraints. But what happens when those constraints fundamentally change? At MAAR, we're answering this question by reimagining the relationship between technology and creativity. Our approach goes beyond merely making things look good— instead, we build intelligent systems that evolve and adapt, maintaining their integrity while responding to changing contexts.
We keep our teams lean and agile, mixing senior talent with emerging voices who share a love for process, curiosity about tools, and obsession with craft. This blend of experience and new thinking, all empowered by AI, helps us create more together.
(Team)
(1) Guilherme Natorf
(2) Tiago Marcondes
(3) Camilla Mattos
(4) Eduardo França
Partner, CCO
Natorf is an operations architect shaped at the origin of digital agencies, where design and technology first converged. With nearly 20 years of experience, he has built and scaled organizations designed to operate at this intersection, long before it became industry standard. He served as CEO of W3haus and was a co-creator of Haus, a multi-company ecosystem combining communication and technology. As founder of Huia and Brooke, his work has consistently focused on turning creative vision into scalable structures.
At MAAR, Natorf designs the systems that allow design to evolve as a living, adaptive discipline. By structuring teams, workflows, and governance, he enables AI-powered creative environments to operate with speed, resilience, and precision.
Partner, CCO
Tiago Marcondes is Chief Creative Officer at MAAR and an award-winning director working at the intersection of storytelling, technology and brand.With over 20 years of experience, he began his career at leading advertising agencies including DM9, AlmapBBDO and Y&R, building a strong foundation in brand strategy before moving into directing. He later worked at production companies such as Vetor Zero and LOBO, where he developed his craft in animation, film and visual storytelling.
At MAAR, Tiago leads the expansion of the company’s capabilities into film, motion and AI-driven production — transforming static brand systems into dynamic, scalable experiences across content and media. His work combines cinematic language with emerging technologies, helping brands translate complex ideas into clear, engaging narratives with business impact.
Design Lead
Camilla Mattos is a Design Lead at MAAR with award-winning projects. She has experience at agencies like Ana Couto Branding and Tátil, working with national and international clients. Focused on expressive and purposeful graphic projects, her expertise ranges from corporate branding to art installations for digital, editorial, and visual communication.
Designer
Eduardo França is a graphic designer, a generalist by nature and multidisciplinary by practice. His work spans multiple design fields, from identity to editorial, motion to 3D, interfaces, packaging, and art direction. He is currently part of MAAR, where he develops visual systems that turn thought into presence and brands into living language, blending aesthetics, concept, and technological innovation. Born in the countryside of Brazil, he has previously worked with Tátil Design, BR/BAUEN, and Colletivo Design, a journey that reflects plurality, consistency, and creative depth.
Guilherme Natorf
Partner, CCO
Natorf is an operations architect shaped at the origin of digital agencies, where design and technology first converged. With nearly 20 years of experience, he has built and scaled organizations designed to operate at this intersection, long before it became industry standard.
He served as CEO of W3haus and was a co-creator of Haus, a multi-company ecosystem combining communication and technology. As founder of Huia and Brooke, his work has consistently focused on turning creative vision into scalable structures.
At MAAR, Natorf designs the systems that allow design to evolve as a living, adaptive discipline. By structuring teams, workflows, and governance, he enables AI-powered creative environments to operate with speed, resilience, and precision.
Tiago Marcondes
Partner, CCO
Tiago Marcondes is Chief Creative Officer (CCO) at MAAR and an award-winning director working at the intersection of storytelling, technology and brand.With over 20 years of experience, he began his career at leading advertising agencies including DM9, AlmapBBDO and Y&R, building a strong foundation in brand strategy before moving into directing. He later worked at production companies such as Vetor Zero and LOBO, where he developed his craft in animation, film and visual storytelling.
At MAAR, Tiago leads the expansion of the company’s capabilities into film, motion and AI-driven production — transforming static brand systems into dynamic, scalable experiences across content and media.His work combines cinematic language with emerging technologies, helping brands translate complex ideas into clear, engaging narratives with business impact.
Laíssa Moreira
Designer
Laíssa Moreira is an award-winning designer with a background spanning design studios, agencies, and independent projects. Currently a Senior Designer at MAAR COMPANY, she brings together creativity and a genuine interest in technology and artificial intelligence. Her process is fueled by inspiration that comes from everywhere: art, algorithms, code, conversations, cultural insights. Throughout her career, she’s contributed to projects recognized on an international level, for her, design isn’t just about what’s seen—it’s about what’s felt, remembered, and carried forward.
Camilla Mattos
Design lead
Camilla Mattos is a Design Lead at MAAR with award-winning projects. She has experience at agencies like Ana Couto Branding and Tátil, working with national and international clients. Focused on expressive and purposeful graphic projects, her expertise ranges from corporate branding to art installations for digital, editorial, and visual communication.
Eduardo França
Designer
Eduardo França is a graphic designer, a generalist by nature and multidisciplinary by practice. His work spans multiple design fields, from identity to editorial, motion to 3D, interfaces, packaging, and art direction. He is currently part of MAAR, where he develops visual systems that turn thought into presence and brands into living language, blending aesthetics, concept, and technological innovation. Born in the countryside of Brazil, he has previously worked with Tátil Design, BR/BAUEN, and Colletivo Design, a journey that reflects plurality, consistency, and creative depth.
We're redefining brand building by harnessing AI's transformative power throughout the creative process. Our capabilities span from branding to digital experiences, using artificial intelligence to transform static identities into living, evolving brand ecosystems.
(Capabilities)
(Branding)
Brand Design Systems
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Digital)
Website & Mobile Design
Component Systems
Motion Guidelines
UI Kits & Design System
UX Design
Prototyping
(Brand Intelligence)
Large brand models
Speculative Design
Brand Narrative
Brand Values & Behaviors
AI Dynamic Personas
(Content at scale, AI)
AI Photoshooting
AI Films
AI Packshots
Animated AI Packshots
AI illustrations systems
AI Animation
Lora Training
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Branding)
Brand Design Systems
Visual Identity
Verbal Identity
Typography
Photography guide
Illustration guide
(Digital)
Website & Mobile Design
Component Systems
Motion Guidelines
UI Kits & Design System
UX Design
Prototyping
(Brand Intelligence)
Large brand models
Speculative Design
Brand Narrative
Brand Values & Behaviors
AI Dynamic Personas
(Content at scale, AI)
AI Photoshooting
AI Films
AI Packshots
Animated AI Packshots
AI illustrations systems
AI Animation
Lora Training
(Content at scale, AI)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
(Brand Design)
Brand Design System
Visual Identity
Verbal Identity
Typography
Photography guide
Ilustration guide
MAAR is part of Landscape. Is trusted by the world’s leading companies to drive growth and bring innovative solutions to market. Together we can build and scale your core a production eco-system taking advantage of new technologies and innovation for modern brands.